ABOUT

MELANIE HARDCASTLE 

Melanie is a digital marketing professional based in Washington, DC. Her professional experience includes roles at media companies, in the natural foods industry and working with marketing and public relations agencies. She specializes in branding, social media management, email marketing and event strategy.

Melanie also serves as the part-time Director of Marketing for MAG PR, a boutique PR firm.

Past Experience
 

Director of Marketing | Inside Higher Ed
 

  • Oversaw all email marketing campaigns and social media activity (238K Twitter, 107K Facebook followers).

  • Specialized in strategic planning, project management and marketing execution for B2C and B2B campaigns and new product launches.

  • Planned the brand’s presence at 20+ marketing and sales conferences per year, including setting conference objectives, developing marketing materials, training staff and budgeting.

  • Promoted, produced and reported on 40 lead-generation webcasts per year.

Field Marketing Coordinator | Honest Tea
 

  • Planned and executed Honest Tea's presence at major industry trade shows.

  • Managed sponsorship and partnership opportunities locally and nationally.

  • Assisted in the coordination of national events and traveled to work at various field events throughout the year.

  • Managed the hiring, training, and orientation for our Road Warrior internship program.

Subscribe to My Newsletter

Thank you!