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  • Melanie Hardcastle

Why Headshots Matter


In a world where we're constantly being googled and social media is more ubiquitous than ever, it's essential to have at least one high-quality, professional headshot. Working with clients and as a consumer, I'm often surprised by the number of pixelated, cropped, or old photos people use as their primary headshot. Step away from the selfie, settle in, and let's dig into the importance of headshots, and why they are an essential branding tool in business.


Why are headshots so important?

1. Personal branding: A headshot is often the first picture someone sees of you, whether that's a client, a colleague, or a potential future employer. Having a high-quality, professional photo shows that you value first impressions and understand the importance of branding.

2. Professionalism: If you're trying to advance in your career, or even start your own business, you can't get away with using a photo from your college formal anymore. Look at other people's headshots who work in the same industry as you. Do they typically wear suits? Are they more casual, or taken outdoors? Even in super creative industries, you want to show others that you take your work seriously and invest in yourself.

3. Press coverage: A local media outlet is running a piece on your business. Look at you! The first thing they're going to ask for? A headshot! This also applies for opportunities like speaking at conferences, on panels or on webinars.

4. Confidence: Knowing that you have a great photo of yourself to use when you need it can be a huge stress reliever and make you feel more self-confident. It's one less thing to worry about and makes you feel like you're putting your best self out there.


If your headshot needs an update, there are a few places to start. You can check with your employer to see if they take employee photos, or to gauge their interest in doing so in the future. If you have to take it into your own hands, google local headshot photographers or search on LinkedIn. You can expect to pay $100-$250 an hour, depending on where you live and the photographer.


Finally, as a budget-friendly option, see if a friend with a "real" camera will take your photo (and thank them profusely if they do). If you do this, make sure you're in a space with good natural light, with a neutral background, and that you're wearing something you feel good in. Avoid patterns as they can be distracting and can date your photo, and nix colors that may blend in with your skin tone. Jewel tones are flattering on most people and I personally could wear black every day, and think it works on everyone.


I hope this info is helpful! Thanks for taking the time to read this post.

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